While Moss may have created these videos to educate the world about retouchers' work and skills, they ultimately reveal much more: They prove just how unrealistic the images considered representative of idealized beauty are.
This likely contributes to the fact that 3 out of 4 American teenage girls feel depressed, guilty and shameful after spending three minutes leafing through a fashion magazine, and 80% of 10-year-old American girls have already been on a diet. The iPhone shoots still image action sequences at 10 FPS all day long, shoots 4K at 60 FPS with S-t-e-r-e-O sound, shoots slo-mo and time-lapse video - and. "With all the talk about photoshop use or overuse, I thought it would be interesting for people to see how we actually add pores to skin."īy age 12, the average American girl has seen an estimated 77,546 commercials, according to a 2007 Nielsen study, many of which feature idealized images of women. Studies show that such beauty standards in the media can impact viewers' self-conception and self-esteem. Moss created the videos because she felt others that already exist online "are pretty terrible and not at all representative of what is typically done on high fashion editorials and campaigns," she told the website PetaPixel.
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